Why we collect personal information
We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.
What information we collect and how we may use it
There are a number of situations in which your personal information may help us give you better products.
* When you interact with DTE Trading Inc., we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the DTE Trading Inc. products you own, such as their date of purchase; and information relating to a support or service issue.
* We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve DTE Trading Inc.’s products.
When we disclose your information
How we protect your personal information
DTE Trading Inc. takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari. Integrity of your personal information
DTE Trading Inc. has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. Cookies and other technologies
For example, knowing your first name lets us welcome you with a greeting the next time you visit the DTE Trading Inc. Store. Information such as your country and language — and if you’re an educator, your school — helps us provide a more useful online shopping experience.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. DTE Trading Inc. will not use the information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on the DTE Trading Inc. website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.
Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in Los Angeles, California, in the United States. Our companywide commitment to your privacy As we said, DTE Trading Inc. takes protecting your privacy very seriously. To make sure your personal information is secure; we communicate these guidelines to DTE Trading Inc. employees and strictly enforce privacy safeguards within the company. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.